PITULA INDONESIA: Behind The Scene "Sweet Escape" photoshoot

About Pitula

Pitula is a fashion brand from Indonesia. Pitula was born in March, 2013 from a student named Kadek Arini Stepitula Gayatri who has a big interest of fashion. She thinks fashion is not only just clothes but it also can present person's personality.

Pitula represents ethnic pattern as the main materials, We believe that there are different particular beauty and deep meaning in each ethnic pattern. We try to develop the ethnic pattern become more, not only become the pattern that commonly use as a traditional using but as a fashion that attracts people who see and use it in this modern era.

We wish you a pleasant time in appreciating the beauty of every ethnic pattern and proudly bring them in this era.

Tuesday, March 12, 2013

Behind The Scene "Sweet Escape" photoshoot

Pitula Indonesia has just held a photoshoot for our first collection. We named it "Sweet Escape" collection. The photoshoot was held on Saturday, 9 March 2013 in Parangkusumo beach, Yogyakarta. We drove a car at 09.00 and arrived 45 minutes later on the spot. That was a sunny afternoon, we have to hurry the photo session because all crews could not stand any longer due to the hot weather. Our first collection cantains of 4 products, which are shirt, short pants, trousers and sweater. It was designed for daily looks.

Talk about the photoshoot, we would like to thank to Raisa Sadida who help the photo shoot went well and also our model Kartika Putri. We also thank to people who welcome Pitula Indonesia warmly. Lastly, see you on the lookbook uploaded and also the upcoming launch.
See the full photos here http://www.facebook.com/media/set/?set=a.471042259635132.1073741829.462364740502884&type=1

with love,

Pitula Indonesia